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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 9, 2015

The Charlotte Knights in a unique position within the MiLB landscape: A franchise with a continual sold-out situation that is drawing the interest of the local secondary ticket market, as well as some national attention for one of the best new ballparks in America. Knights' Director of Ticket Operations Matt Millward discusses some of the various ways in which the team has utilized every revenue stream imaginable during its first year in downtown Charlotte in 2014, and how the team was able to carry a brand that didn't sell out in Fort Mills, South Carolina up the road, across state lines, and turn it into a turnstyle phenomena. Twitter: @IMPennSt

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