Sean Callanan is focused on the growth of the social media market, especially in the world of sports. Callanan’s Sports Geek is responsible for the development of over 1 million Facebook fans for his clients, helping launch Sports DP at the NBA Draft for the Minnesota Timberwolves and a social presence for the Sydney Thunder, Cricket Australia. Sports Geek is about creating a richer experiences for the ever-demanding fan through digital media, and Callanan talks about some of the ways that teams are attempting to meet that demand head-on. Twitter: @SeanCallanan

The idea of constant content is one of the hallmarks of the NFL Baltimore Raven’s Digital Media division, led by VP Michelle Andres. While this is not common among NFL teams to have so much content going out, Andres talks about the massive benefits of interaction with fans as well as interest growth. Andres discusses the various planning stages of implementing a full week’s worth of content (video, audio, blog posts, facebook, tweets, etc) and how the NFL Draft is one of those “all hands on deck” moments for the entire Digital Media staff.  Twitter: @Ravens

In the 100th episode of the podcast, Troy sits down with social media guru Vykky Hawkins to talk about social platforms and where the entire scope of digital media is headed. Hawkins talks about what are the best, worst things to tweet, how to ensure quality controls even on breaking news that she may know about two days earlier such as a coaching hire, the UA Grumpy Cat Campaign, Trolls, Catfishing and ensuring that there is a true relationship with the Arizona State fan base. Twitter: @VykkyHawkins