Part 1 of UK Sponsorship Discussions on sports sponsorship branding begins with Activate’s Jeremy Edwards, who shares some of the details on how effective branding works for the sports team’s sponsor. Edwards discusses ROI and a good brand message which creates conversation for the team and sponsor. Typically, the focus on branding is what the team can achieve to the fan, but rarely does it go indepth into the customer’s reaction to a businesses’ sponsorship of their team. The conversation also touches on how a team’s roster has now become their own media channels through social media. Twitter: @Activative

Peak Sports Management is one of the newest corporate sponsorship third party groups servicing collegiate properties. Peak President Ryan Holloway discusses the tricky world of deliverables in a college sports world conditioned to believe in signage, magic wand RFPs and philanthropy masking as sponsorship. Holloway talks about Central Arkansas, Peak’s Sports Management’s flagship property, which has garnered a lot of attention nationally from a striped field concept. Twitter: @PeakSportsMGMT