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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Corporate Sponsorship
Jan 11, 2016

Eric Mastalir has witnessed the digital buying convergence of the public through both the lens of sports and general commerce. Mastalir, who formerly was the Chief Commercial Officer of the Seattle Seahawks and Sounders FC, also served as Vice President of Corporate Partnerships at the San Jose Sharks and Vice President of Strategic Alliances at the Sacramento Kings. Mastalir shares some of his thoughts on corporate sponsorship activation, as well as understanding both engagement from the public and the business development end of the relationship. Mastalir also talks about how Amazon's digital systems may help transform the process of sports sales. Twitter: @emastalir

Dec 16, 2015

Jeff Ferguson appeared on the Tao of Sports Podcast back in Ep. 189, and has returned to share his outlook on the last two years of sponsorship sales. This may be a drastic turning point in the industry, Ferguson suggests, as the budgets start to become more open toward sponsorship pitches. Ferguson shares his views on selling sponsorships, as well as understanding the other side of the table, along with their concerns. Ferguson talks about building up a sponsorship sales culture that works, long term, for an organization determined to succeed. Twitter: @FergySports

Blog Post "Creating A Successful Sponsorship Sales Culture"

Apr 24, 2015

Ishveen Anand has been working in the sports sponsorship space for over 7 years, helping develop engagement and impact for her clients. Founding her own company, OpenSponsorship, in the summer of 2014, Anand has taken her talents onto a global scale. Anand discusses some of the ways in which international sponsorship have affected sports revenue, as well as the hindrances of American teams to understand that with their regional restrictions developed prior to the Internet and Satellite television. Anand crafts some of the issues around messaging, as well as how each style of the sponsorship must create a significant reaction, including to those on Madison Avenue who may not fully comprehend why it is important to go outside the United States when spending marketing dollars. Twitter: @IshveenAnand

Jan 21, 2015

Doug Holtzman is no stranger to sports business, working over 17 years in the field. Currently the VP of Media & Entertainment for Media Brokers Int., Holtzman has been a consultant for sports and media companies, and worked at IMG for four years, helping Air Force Academy and Northern Illinois University achieve activation through corporate partnerships. With NBA, NFL and NHL experience, Holtzman shares his knowledge of what helps keep local and national sponsors happy with a team sponsorship package, and what franchises can do to drive additional revenue through their existing partnerships. Twitter: @DouglasHoltzman

 

 

Dec 26, 2014

The world of sponsorship for MMA fighters is starting to heat up, and Soul7Nine's Brian Cawley is here to explain what this new territory means. Cawley worked in team sports sponsorship for several years prior to building his own company, Soul7Nine, which focuses on MMA brand building with fighters and promotions. Cawley discusses the recent UFC agreement to unify its brand with Reebok, and how that might help enhance the ability for individual fighters to generate more unique corporate partnerships as a result. Twitter: @Soul7Nine

Oct 29, 2014

Understanding and engaging with corporate partnerships has been an ability of Marco Gentile since he was an intern with the Baltimore Orioles back in the mid-1990s. Rising through the ranks with the Orioles to National Account Sales Manager after 11 years, Gentile left the Orioles for Washington, D.C., to oversee Corporate Sales for the Washington Mystics, Capitols and Wizards. Now back with the Orioles in his first season as the Vice President of Corporate Partnerships, Gentile discusses the best ways to develop great relationships that build to long-term growth with each client. Gentile discusses how the Oriole Way, in terms of the mindset that permeates throughout the franchise, helps protect the Camden Yards brand by ensuring that clients have to become a good match with the franchise's image and appearance throughout the venue. Gentile looks back at his tenure as an intern, speaks about the great opportunity, and how that may be lost on today's generation as internships start to wane due to lawsuits over a lacking pay structure to the internship experience model. Twitter: @MarcoGentile

Oct 1, 2014

The world of strategic sports sponsorship consulting is examined with one of the premier experts in the game: Tim McGhee. He has worked with some of the largest sports franchises and sponsorship clients in the world, and provides his knowledge throughout the podcast. McGhee helps undercover, beyond the numbers, the responsibilities of the franchise and the sponsor when it comes to activation principles, as well as how sponsors fail themselves by not knowing what they specifically want. McGhee talks about some of the largest issues surrounding sponsorship revenue streams, and whether massive cable deals have made corporations equal partners with sports franchises. Twitter: @TPMcGhee

Sep 12, 2014

Jesse Zumbro has been a longtime listener to the podcast, so its about time that he came on as a guest. Zumbro has worked for two different minor league baseball teams, both independent and affilated, as well as with the Seattle Supersonics in their last year of existence in the Emerald City in 2008. This includes corporate sales, marketing and ticket sales. Zumbro shares his experiences working for the Sonics, including the hateful exodus of fans when the team was about to leave town, as well as the differences between affiliated and independent minor league baseball.

Aug 8, 2014

Brandy Mills has worked within the sports marketing space for some time, trying to activate sponsorship for an Ice Arena, International Raceway, and now, Boxman Studios. Mills shares her insights into building bigger brand activations through sponsorships, as well as her thoughts on what doesn't work within the space. In a time when corporate sponsorship is at a crossroads as to what to do to activate its product, Mills believes her work with Boxman Studios can help cause a significant, positive separation within the gameday space with a unique product found nowhere else in the world. Twitter: @BrandyMills_

Jun 9, 2014

Jared Rose's 13-year career has spanned from a minor league baseball team, two arena football league teams, and two NBA corporate partnership departments. Rose talks about his interest in designing great corporate partnerships, as well as the fact he helped launch one of the most successful Arena Football League 2 franchises in history in the Spokane Shock. Rose discusses various components of a corporate partnership, as well as understanding why it is necessary to move in order to propelling your career forward, along with challenging yourself. Twitter: @JaredRoseCity

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