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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: June, 2016
Jun 6, 2016

S.E.T. is a big component of how Danny Kambel runs not only his sports information department, but also his professional development in college athletics. Kambel describes how Strategic Engagement Teamwork is effective at helping both himself, as well as his colleagues, understand a betterment of embracing situations around them. Part of that overall vision comes from not only being a member of CoSIDA, but also of NACMA, where Kambel hones in on his marketing acumen. Kambel talks about some of his greatest challenges, and how working in a collegiate environment has helped him grow, especially when it comes to helping student athletes become graduates from the institutions he represents. Twitter: @DannyKambel

Jun 3, 2016

From the moment he speaks, Ryan Stewman brings an electricity to his opinions about cold calling, closing and learning to sell. Stewman talks about some of the ways that he has used to close big deals and take prospects down the path to buying, especially when it comes to text messaging. Stewman discusses his thoughts on why cold calling is ineffective compared to other forms of selling, and why when everyone was getting out of the mortgage industry, Stewman doubled-down and gobbled up his competition. Twitter: @RyanStewman

Jun 1, 2016

It's no longer just the role of the secondary market, but of the entire revenue stream via distribution channels, that gets discussed with Mike Guiffre, Vice President at TicketCity. Guiffre has been on the podcast prior, Ep. 461, but now, as a member of the secondary market, Guiffre has the distinction of working for both primary and secondary marketplaces. As Guiffre explains, there may not be a difference between primary and secondary anymore, simply more options for the consumer to purchase tickets from. Guiffre talks about some of the methods that franchises have employed, questioning the efficiency of hiring a slew of sales reps to make 100 phone calls per day, and what options lay ahead for franchise executives in general. Twitter: @mjguff

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