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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: February, 2016
Feb 5, 2016

This is probably one of the deepest conversations had on the podcast about LinkedIn Sales Navigator, as told by brand evangelist Mario M. Martinez, Jr., who doesn't work for the company but swears by the product. Martinez, Jr. offers up various ways in which the Sales Navigator tool can retrofit any sales floor trying to utilize both SSI and engagement on social media, as well as slays some of the various misnomers that usually stand in its way for being implemented. To Martinez, Jr., the path to adoption starts with understanding how each person has been trained to use sales tools available, whether that's social selling or cold calling telephone. Martinez, Jr., breaks down some of the stereotypes backing both sales methodologies, taking a top-down approach to changing the mindset of to get sales departments on the right path. Twitter: @M_3jr LinkedIN: https://www.linkedin.com/in/mthreejr

Feb 3, 2016

The relationship between an athletic department and student athlete success is at its best in the small college atmosphere. Sierra College's athletic director, Lucas Moosman, has served at the Pac-12 and Mountain West level with three different Division-I institutions, but shares his experience coming to a 2-year community college of 17,000 students. Moosman talks about the financial realities of Sierra College, and how to best convey that to incoming coaches, who may not understand compliance limitations on recruiting and budget. Moosman presents insight into what it takes to be 2-year community college athletic director, who is essentially a jack-of-all-trades from dawn til dusk. Twitter: @LucasMoosman

Feb 1, 2016

John Katz returns the podcast after two years (Ep. 183) where he was heading up the challenging situation for baseball in Savannah, with the Sand Gnats. Katz has now moved the Sand Gnats to Columbia, South Carolina, where they are two hours North of Savannah, and rebranded them as the Fireflies. Katz discusses the move and the transition to a new $40 million baseball facility, where technology plays just as an important part in the marketing as anything else. Katz talks about the different demographics of Columbia compared to Savannah, and how the Sand Gnats changeover to Fireflies remodeled an attitude in the brand of selling baseball in the South. Twitter: @JEKatz33

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