Peter Roumeliotis is tasked with the importance of hitting two different-speaking audiences for the Quebec Major Junior Hockey League, both in English and French, each with their distinct cultural tastes for the winter sport. Roumeliotis discusses how he is able to coordinate, as well as reach both groups, and ensure that every team, even those in the standings cellar, get recognized when they do something well. Roumeliotis talks about the teddy bear toss, a promotion that sweeps through Canadian hockey during the Christmas season, and how the QMJHL guides its viewers to show some of the best highlights that the league has to offer. Roumeliotis also hosts his own podcast, called PopTernative, dealing with issues in social media, pop culture and sports. Twitter: @PeteyBeats

The art of running a fundraising club is different at the Division III level, as Dan Bolsen can relate, especially when it comes to getting $100 gifts that matter and fully involving legendary coaches in the fundraising asks. Bolsen shares his experiences as a non-alumnus during his budding tenure at Milikin University and fully admits that a lot of his donors are also donating to large DI programs. Bolsen talks about how the development process works at a smaller school, where pounding the pavement goes hand-in-hand with gaining the trust as well as respect of those donors. Bolsen also discusses his experiences helping run a family farm, and what values he has taken from that daily to his current position. Twitter: @DanBolsen

Brian G. Burns has over 20 years of sales expertise selling enterprise software for 12 VC backed start-ups. Burns now focuses on helping leadership teams create and dominate their market segments. Burns shares his approach, which is based on an exhaustive study of multi-million dollar deals across several industries and geographies. Burns talks about his time working in an efficient sales manner at a small company, and a time when the massive company bought the small one, creating multiple amounts of red tape, thus making it inefficient. Burns shares his vision of why the smallest rung of the sales category, those workers who are doing something that can be replaced by machinery, will be obsolete while the rest have the ability to survive and thrive. Twitter: @BrianGBurns

Burns has his own podcast, The Brutal Truth About Sales & Selling.