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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: July, 2014
Jul 30, 2014

Brett Zalaski has a wealth of sports sales knowledge that extends beyond just one team or one league, and crosses the threshold into creating a new selling acumen. Zalaski explains his methods on building a great sales team, whether it is at the NBA, MLS, or MLL. Zalaski talks about starting the MLS Sales Center in New York, and the pride he takes in seeing its current growth, along with what the lacrosse game has to do in order to become a true major league product to be reckoned with on the national scene. @BZalaski

Jul 28, 2014

Daniel Pinne has worked in Australian sports for over a decade, helping build communication and social platforms for teams as well as organizations. Pinne shares his knowledge of the Australian sports scene, what they react to, as well as some of the best ways to interact with fans via social media. Twitter: @DanPinne

Jul 25, 2014

One of the most qualified industry leaders in premium sales is Christian Molnar, who is directly responsible for the unprecedented growth that The Philadelphia Eagles had moving from Veterans Stadium to Lincoln Financial Field. Molnar talks about his legacy at building up the premium seating retention program during his initial tenure at the Eagles, then deciding to challenge himself in Los Angeles with AEG at the Staples Center during one of the worst periods for premium sales during the 2008 economic crash. Now, returning to the Eagles after three years away, Molnar has helped retain and develop some of the best fans in the business. Molnar shares some of his insights into what makes premium sales work, as well as what too many other sales departments do wrong while assuming the sale. Twitter: @Mole72

Jul 23, 2014

An interview that was original setup to record in North America, was instead recorded in Melbourne, Australia. A.J. Maestas discusses his analytics business model for sports, where fan engagement isn’t just about how much a fan enjoys the in-stadium experience, but also whether they interact with the corporate signage and other sponsorship activities to create activation. All of this comes down to measurements and numbers, and Maestas has quite a few, including some alarming statistics for Major League Baseball with its young audience members. Twitter: @Navigate_Res

 

Jul 21, 2014

Matt Hill comes into the sports business world from the unique perspective as a former athlete. A devout hockey fan, Hill now sells the product that he loves, but understands the business of premium and suite sales a lot better than he did as a player. Hill expands on some of his misconceptions prior to selling premium seat inventory, and what the Tampa Bay Lightning have done in order to innovate their suites, as well as cause fans to want to renew annually.

Jul 18, 2014

Ben Flavel represents one of the most interesting start-ups happening in sports business software, Checkinline, which allows fans to digitally find ways to mark their territory for tickets through an online queuing app. Flavel discusses how the Australian software company has grown to the point of expansion in the United States marketplace, helping Arizona State University determine queuing statuses for students looking to access athletic events. Flavel also covers some of the issues that may stem from the secondary market, and whether brokers can access and corrupt the entire process. Twitter: @NeoCogs

 

Jul 16, 2014

The New Zealand Rugby Union “All Blacks” are one of the most historical teams in all of sport. Known internationally for their high winning percentage, ambassadorship of New Zealand national pride, and “The Haka” war dance prior to each match, the All Blacks are a powerhouse sports brand that are just starting to emerge in the United States scene. David Barton-Ginger handles the All Blacks’ digital channels, and sits down to explain the historical rise of the club, as well as its bright, broad future on the international sports scene. Barton-Ginger also defines “The Haka,” and invites those curious to learn more to go to New Zealand Rugby Union’s official website: www.allblacks.com Twitter: @DBGTweets

Jul 14, 2014

Markeisha Everett has blazed a trail in college marketing quickly in her career, first rising from an assistant in the Bowling Green State ticket office, to working in marketing at North Dakota State, the University of Missouri, Gonzaga and now as a Director of Sports Marketing at West Virginia. Everett discusses her passion for revenue generation, how she understands the role of tickets separate from that of marketing and promotion, and what it truly takes to drive passion in fans to have them attend live sporting events. Twitter: @MarkeishaDenise

Jul 11, 2014

Ken Halpin has an interesting start in college athletics. Originally as a game equipment manager at a community college, Halpin used resolve to work as a third party corporate sponsorship rep for KP Sports at Eastern Washington University, then left the company for a bank, before jumping back to EWU as an associate athletic director of external affairs. Halpin discusses some of the challenges that he has had, especially in building a cohesive staff unit centering on communication, marketing and fundraising. Aside from mentioning his ardent aversion to reading fiction, Halpin talks about some of the things that drive him personally and professionally as he serves as a senior administration staff member at an FCS university athletic department. Twitter: @HalpinKr

Jul 9, 2014

The San Diego Padres are performing one of the more dynamic changes to ticket sales during the modern era, adopting a fan membership model which is typically in sports clubs overseas, but also adding their own sales focus mentality to the measure. Eric McKenzie discusses the ins and outs of this new process, as well as how the adoption has gone from a season ticket to a fan member in the mind of the fan being sold on the conversion. McKenzie also talks about the late Tony Gwynn, and his impact on San Diego sports. Twitter: @JEricMcKenzie

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