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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: 2013
Sep 6, 2013

 

America East Commissioner Amy Huchthausen is running a Division I non-football conference, but that doesn’t mean that the changing college football landscape hasn’t had an effect on her members. Huchthausen talks about some of the issues surrounding scheduling, conference membership stability, and how Title IX is affected by those decisions. Huchthausen also discusses her thoughts on guiding conference or campus issues, whether it be at the school presidential or athletic director level. Twitter: @AE_Commish

Sep 4, 2013

 

Josh Olerud has transitioned from independent minor league baseball with the Rockford Redhawks to affiliated with the Potomac Nationals. Olerud talks about the differences between promotions in minors as well as the financial impact that stars like Bryce Harper and Stephen Strasburg rehabbing with Potomac can have on the ticket counter. Olerud discusses how Potomac has built its own brand within the Washington National’s footprint despite being so close to the parent club.

Sep 2, 2013

 

Selling NHL hockey in a non-traditional market means focusing on redeveloping your brand, especially during franchise turmoil over ownership issues. Dallas Stars Executive Vice President Brad Alberts talks about the issues surround the team’s bankruptcy and working with season ticket holders as well as the general fan base to ensure the club’s survival in a crowd sports marketplace. Alberts speaks about team investment in the market as well as bringing ownership to the fanbase as well as developing a ticket base. Alberts discusses the role of technology in sales and his time with Legends Sales & Marketing. Twitter: @RiponScorer

Aug 30, 2013

 

Since 1988, Jim Rappel has been working in sports marketing. First with the Miller Sports Group, directing programming for their sports agency throughout the Mid-West, to working at Wunderman with various motorsports and professional sports in order to expand branding on different media platforms. Rappel talks about different marketing challenges that professional sports face, as well as what social and traditional media mean for sports in general. Twitter: @JimRappel

Aug 28, 2013

 

Bobby Holland oversees one of the largest travel baseball facilities in the country, along with one of the most recognizable brands in baseball, The Ripken Experience, in Myrtle Beach. Holland talks about how his experiences from minor league baseball have helped his skills in developing The Ripken Experience’s travel sports structure with corporate sponsors, especially with hotels. Holland discusses his time with the Richmond Braves, Potomac Cannons, Potomac Nationals, Live Nation, and Global Spectrum in terms of what works and what he believes does not in professional sports leadership and staffing.

Aug 26, 2013

 

Joe Barbarito has worked in various levels of sports business for the NHL’s Dallas Stars, Charlotte Knights, Broomfield Sports & Entertainment, Colorado Crush, Macon Knights, and Toledo Mud Hens. Now taking on clients as the owner of Pre-Game Consulting, Barbarito talks about some of the training methodology he uses in order to improve revenue and marketing for teams. Barbarito is willing to admit mistakes in promotions, but while humbled, how he learned from them and improved his overall branding principles of his training to help others. Twitter: @JBarbarito

Aug 23, 2013

 

In an episode that was supposed to be recorded back in November 2012, T-Ante Sims finally sits down for a chat on working in sports, in higher education and with student athletes. Sims talks about his role at Sacramento State University Athletics, finding student workers, and some of the environment that CSSU creates with smaller venues and no amenities. It was a long, overdue chat with T-Ante Sims, and well-worth getting done.

Aug 21, 2013

 

Corporate Sales Directors constantly try to seek out what their sponsor prospects want and J.W. Cannon provides some of his answers. Helping the United Parcel Service develop good B2B within their sponsorship spaces, Cannon talks about what most team corporate sales directors are missing about national companies and why sponsorship should be tailored to client, not to what inventory is available. Cannon expands to talk about his involvement as co-creator of #sbchat which has helped build the conversation every Sunday night about what really matters in the sports industry for prospective sports management employees. Twitter: @CannonJW

Aug 19, 2013

 

Tickets drive revenues for an NHL team more than any of the Big Four Leagues because of a lack of major national television revenue. Eric Kussin is responsible for the creation of new revenues at a time when the New Jersey Devils have faced financial issues, especially a lockout-shortened 2012-13 NHL season. Kussin talks about the issues surrounding both the Devils and the NHL, as well as expands into his beliefs on dynamic ticket pricing and the secondary market. Twitter: @QSin34

Aug 16, 2013

 

Selling the MLS in a market filled with sports choices is exactly what Mike Ernst is up against, yet the Chicago Fire’s ticket sales have continued to set records and revenue marks for the league. Ernst talks about his philosophy on selling, the relationship between sales reps and season ticket holders, the impact of supporter clubs which are unique to the MLS in US team sports, and how the Fire continue to broaden their prospecting of new customers. Twitter: @RealMikeErnst

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