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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: June, 2013
Jun 20, 2013

 

Every team gives lip service to brand, but really what does that entail? Minnesota Swarm Director of Brand Marketing Matt McCormack discusses ways to reinforce feeling and affinity for a team, as well as how to ensure that the environment around each home game feels branded right. McCormack gets into his own history of working in sports, the ability of mobility, why conferences matter, and why taking that leap of faith on an internship at Fresno State was worth it. McCormack also discusses the worst flying day in US History on 9/11, as he just landed in the Dallas airport as the terrorist attacks began. Twitter: @McCormack20

Jun 19, 2013

 

Group sales is growing with importance in sports as season ticket sales diminish. Chris Asa sits on the front lines of selling groups on the Montgomery Biscuits minor league team, and gets into the details of how to specifically sell more group tickets, what to target and how to build a true relationship which will garner larger crowds as well as revenue for years to come. Twitter: @ChrisAsa1

Jun 18, 2013

 

Jake Vernon’s Get Real Sports is one of the third party ticket solutions taking hold in top schools like Butler. Vernon talks about how the third party industry ballooned into almost every FBS property now considering something which would have been unthinkable less than ten years ago, that is contracting-out their ticket sales division and paying commissions. Vernon discusses professional development for his sales staff, ways to help them succeed and methodology toward driving more revenue for each property. Twitter: @GetRealPrez

Jun 17, 2013

 

Fan experience is one of the main reasons on why people renew or decline to attend live events. Brian Crow’s Gameday Consulting helps teams such as the NFL’s Buffalo Bills, reinvest itself in fan engagement. That means from top to bottom, every touch-point of a fan’s game experience is measured for quality and customer service. As a professor at Slippery Rock, Crowd also talks about the saturation point of sports management degrees throughout the nation’s universities and the fall-out of being book smart, but not game smart in terms of the industry’s future leaders. Twitter: @GameDayBrian

Jun 16, 2013

 

The game for ticket reselling and price points in general has changed, and Jesse Lawrence’s company, TiqIQ, provides fans with the best opportunity to seek out the lowest price for the best seats. Lawrence talks about the issues surrounding the resale market, as well as social media in terms of providing information on ticket deals. Questions arise from this conversation: Could a floor be instituted with Internet resale markets? Is it a race to the bottom? Twitter: @TiqIQ

Jun 15, 2013

 

Oklahoma State is at the forefront of the inhouse ticket sales revolution for college campuses. A lot of that vision comes from Adam Haukap, who talks about what college ticket sales was like prior to 2007 and where it is headed now. Haukap is considered one of the top sales minds in NCAA sports with OKSU stepping further ahead of their peers and hired a ticket analyst, gaining traction for the Big Data information wave that CRMs can reveal. Twitter: @AHaukap

Jun 14, 2013

 

Personal athlete brand is a huge market, especially with social media, and that’s where Gil Pagovich performs some of his best skills, using his passion for sports marketing and communications to design the right message for his clients. Pagovich, who spent seven years as an instructor at NYU teaching a class called “The Sports Agent” and discusses creating, nurturing and selling an athlete’s brand to the biggest US and Canadian companies.

Jun 13, 2013

 

It’s one thing to sell season tickets to an upcoming season, but Erik Hansen has been put in charge of selling out the house two years before the Phantoms minor league hockey team arrives in town. That means phone calls, training as well as motivating staff, and ensuring that specific sales goals are met, waiting for the arena in LeHigh Valley has been built. Twitter: @Kulax40

Jun 12, 2013

 

Player development within professional organizations has been a large component of Kathryn Jordan’s career since the early 1980s. This means finances, life skills, and community relations through player foundations to develop the individual player’s brand. Heading up her own company, KJordan Consulting, Jordan offers brand development, marketing, communications and non-profit management expertise to various organizations.

Jun 11, 2013

 

Bill Robertson has initiated strategic communications plans for several sports teams and brings vast knowledge from his days as the head of public relations for four major league teams (Anaheim Ducks, Anaheim Angels, Minnesota Wild, Minnesota Timberwolves). Robertson discusses how going through the Disney Institute helped guide his career further, some of the issues with traditional and social media reach that teams deal with, and how communications departments push a brand further into the public eye.

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