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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Page 81
Apr 4, 2013

 

Nona Richardson has to multitask at her job daily; a mediator of sorts for staff, coaches and student-athletes, Richardson explains some of the intangibles of her job, as well as NCAA compliance issues. Richardson talks about “The Davis Way” moving forward into Division-I athletics, as well as some of the principles that guide the department as a whole.

Apr 3, 2013

The world of sports agents gets demystified by attorney Travis Leach, who talks about not only the representation end but also the financial side of the business. Leach discusses how financial planning, especially with NFL retirees, is crucial, and why agents need to put a lot of good people around their client. Leach also talks about CTE & concussions, a subject he is very passionate about. Twitter: @Travis_Leach

Apr 2, 2013

The ticket reselling game tends to get a lot of flack, but J Cobb decided to come on the podcast to dispel a lot of rumors. Cobb talks about the fact that selling to brokers is one of the dirty little secrets of sports sales, as well as ways that brokers tend to not make as much money as laymen might think on the secondary market. Could the secondary market be cornered by Ticketmaster or is there still hope for the small independent brokers? Twitter: @TeamOneJ

Apr 1, 2013

Gary Gelinas operates several junior hockey league teams and a minor league baseball franchise from his Phoenix desert office - Everett Silvertips, Texas Tornado, Amarillo Bulls, North Iowa Bulls, Peoria Pines. Gelinas has also owned and operated his own franchises in the past: Nanaimo Clippers Jr A hockey franchise, Venom Spring Teams, Vancouver Island Hockey School, and the expansion Nanaimo Timberman Sr A Lacrosse franchise, as well as served as general manager and president of the New Mexico Scorpions of the Central Hockey League. Gelinas knows the sports business intimately, speaking in terms of ticket sales, branding, the infusion of insuring that price points are kept, the viability of ROI with traditional media, branding, and several other key components to building a franchise’s base and successful future.

Mar 31, 2013

 

The Arizona Rattlers have one of the most dedicated fan bases in the Phoenix area. Team President Joe Windham talks about fan loyalty to the brand, the ability to push corporate sales activation further than even some of the larger major leagues in the area, and how to hire the best staff. Windham discusses how he mentors young interns and develops a full-fan experience that pushes fans to come back each game despite a lack of local media exposure. Twitter: @AZRattlersPrez

Mar 30, 2013

 

Flash Seats is one of the more revolutionary products in ticketing. Sam Gearce has overseen its implementation with the Cleveland Cavaliers, and expanded Flash Seat’s reach into professional and college teams. Gearce talks about dynamic ticket pricing, ticketless entry and some of the other technologies, which Flash Seats will be innovating for the next few years. Twitter @FlashSeats

Mar 29, 2013

 

Michael Larsen heads the ticket operations for one of the most successful independent baseball teams in the country, the Fargo-Moorhead Redhawks. Larsen talks about the challenges with attendance, promotions, and how to garner crowds that come back several times over the year. Larsen also talks about what it takes to get into sports, some of the ways in which interns are used by a team in their first job in sports. Twitter: @FMRedhawks

Mar 28, 2013

 

Nicole Pincus must sell all of her major corporate sponsorship for the Atlanta Motor Speedway on one weekend a year, Labor Day Weekend. Pincus talks about some of the sponsorship opportunities of that NASCAR offers for its fans. Pincus talks about the fan-NASCAR relationship and how that works to ensure corporate sponsorship activation.

Mar 27, 2013

 

Madison Mallards President Vern Stenman has his work cut out for him. The Mallards are one of the most successful collegiate summer wood baseball leagues in the nation, utilizing several professional team practices in terms of sales and marketing. Stenman talks about the challenges moving forward, as well as the development of two other teams within the collegiate summer wood baseball league, as well as the Madison market. Twitter: @MadisonMallards

Mar 26, 2013

 

The NBADL Bakersfield Jam have an interesting history since the team’s inception in 2006. Jam Co-Owner and Team President David Higdon explains some of the early missteps of the team, along with its resurrection in a unique way. The Jam went from a 10,000 seat downtown arena that they couldn’t fill while losing money, to a 400 seat practice facility in which they now generate a large B2B audience amid no walk-up tickets and a tidy profit. The concept is so new that several NBADL teams are looking to see where the Jam’s experiment is a blue print for the future. Twitter: @BakersfieldJam

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