With over two decades of experience in media, sales and advertising, Matt Jones explains how he helps place Delta State Athletics on the map, even in Cleveland, Mississippi. Jones talks about the relationship between the wins on the field, as well as how to get wins on the revenue ledger. Jones describes how the Division II football and baseball program at Delta State has earned a national presence, as well as provided building blocks for some of the other programs under the department. Jones finally shares his concerns about the lack of talent development for play-by-play broadcasting skills, with less opportunities available, and what that will mean as the older generation "retires out" for sports broadcasting presentation overall. Twitter: @OkraJones