Jess Root represents the new form of digital sports journalism, even if he himself doesn't consider the term "journalist" to fit what he's doing. Root has overseen a passion project call CardsWire over the last 6 years, and is now affiliated with USA Today in the hopes of covering the Arizona Cardinals with the intensity of a fan, but the writing coverage of the press. Root discusses how he has managed to do both CardsWire and his full-time regular job, as well as create engaging content throughout an entire week. Root's coverage means expanding on certain points, Cardinals personnel quotes and statistics in order to foster a greater growth of information for each CardsWire reader. Twitter: @senorjessroot