Dustin Toms has been utilizing his background in journalism and public relations, not just to help build the social media and communications plan for the Spokane Indians minor league baseball team, but to improve his sales tactics and marketing plan throughout the season. Toms shares his viewpoint of coming into sports sales, as well as how he has prepared himself for expanding his abilities to increase efficiencies through task management. Toms talks about how well he thinks Twitter has served delivery of information, and where the direction that the platform will likely go in the future. Twitter: @Dustin_Toms