The relationship between a third-party and a college athletic department is a new paradigm for sports revenue. Overseeing sales for Comcast-Spectacor at Providence College, Erin Dunn faces the challenge daily of ensuring that she conveys the best interests of the university's athletic department in tandem with revenue generation. Dunn describes her focus on ensuring that each component of the sales plan is initiated with care, especially when it comes to training young professionals to become representatives selling tickets. And that's the key there, selling tickets. Dunn discusses her initiation into the sports sales culture, from her short stint with the Philadelphia Flyers only months prior to a league-wide lockout, to her role in Minor League Baseball, Lacrosse and now college athletics, all with the same company, building a focused plan that pushed both revenue and new fans into the building. Twitter: @EDunn03