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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 29, 2015

A key asset to any sports management program is having a professor who has worked in the field. James Madison's Alyssa Bosley not only has experience in minor league baseball as an intern, but also has worked at JMU as the Director of Marketing. Utilizing that experience, Bosley shares how she is able to go off-textbook with her advance level discussions when students are looking to get into the sports industry with the most up-to-date and credible knowledge possible. Bosley discusses her insights into how students are adapting to the online landscape, where a negative social media reputation may tank job prospects while a positive one may create an even brighter future beyond just a foot in the door. Bosley talks about her passion for education, and how she has managed to create a rich environment with her students when discussing advanced industry topics. Twitter: @AlyssaBosley

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