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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 16, 2014

A communications expert with over 25 years of experience in terrestrial radio, Bob Cohen talks about some of the challenges facing those who are trying to develop a great corporate sponsorship campaign for a sports franchise using broadcasting rights. Cohen shares his enthusasm for the radio industry, after spending 20 years at Clear Channel Communications, one of the largest terrestrial radio owners in the United States. Cohen talks about his vision to combine different ways of ensuring that sponsorship activation happens between the client and the franchise, determining that what is necessary isn't just signage, but a real dialogue between the two. Twitter: @BCohenStrategy

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