Racing has grown from a Post-War activity into a booming, multi-billion dollar economic engine that has more Fortune 500 companies affiliated with it than any other sport throughout the world. Tim Frost, publisher of the National Speedway Directory, provides perspective on how the world of racing has grown up since the 1950s-1960s popularity boom, as well as some of its growing pains during the 1990s-2000s. Frost shares his viewpoint on the value of membership within the racing community, and how a lot of the ways that racing has developed a core relationship with its fanbase. Frost talks about some of the factors involved in how racing has established a foothold on specific areas, as well as the complication of learning how to draw a crowd effectively through marketing.

In the world of the Southeastern Conference, everything can be placed under a microscope. No one knows this better than Chris Freet, who laments the fact that during the first Arkansas home game of the 2015 season, the game script went long and UA didn't do "The Hog Call." Freet discusses some of the ways that he has helped try to improve the UA brand, especially with the student body, in order to make the student section into a more exciting atmosphere. Freet talks about the implementation of the student skyboxes, and how that has help increased the perception by the students using that area during games. Freet also shares his thoughts on becoming an industry leader for multiple organizations, and how that improves his ability to help UA become greater through his professional development. Twitter: @ChrisFreet

Jayme Lamm represents the new age of journalism, where freelance has become the standard, and writing for various publications instead of one is the norm. Lamm discusses how she approaches her story development, as well as handles the day-to-day rigors of establishing enough funds to get by, along with created sponsored content. Lamm shares her thoughts on establishing journalistic integrity, ensuring that her credibility cannot be questioned, and along with switching her voice to fit the publication that she is writing for. Lamm talks about her latest reporting adventure, attending Populous' blogger day at the renovated Kyle Field on the campus of Texas A&M as well as some of the features of the new construction. Twitter: @JaymeLamm