What's in a name? In minor league sports, Greenville's ECHL hockey franchise is the latest to embrace the weird, renaming themselves from the Road Warriors to the Swamp Rabbits. And this took every single person who has heard it by storm, including the national press. Chris Lewis explains the history behind the Greenville franchise, how its numbers haven't been stellar in attendance or corporate sponsorship as the Road Warriors, and how the name change has caused a lot of drastic attention to come the way of the team by the Swamp Rabbits moniker. Lewis talks about how only a few people have had an issue with it, but thus far, The Swamp Rabbits has brought national attention by way of Sports Illustrated and ESPN, and revitalized the prospects of a small hockey franchise in South Carolina. Twitter: @SwampRabbits

Understanding the avenues where data and revenue can be intertwined is an asset to any future franchise executive. Haynes Hendrickson breaks down several components of data, in how it can help a franchise generate long-term sustainable revenue streams through the information break downs of their customer base. Hendrickson talks about how under-utilized some areas of data are, especially in corporate sales, where the information may be only offered to a client as an after-thought instead of as a part of the pitch. Hendrickson also covers one of the key aspects of Turnkey's recruiting arm, and how it can help drive the best candidates to a franchise who can understand and engage data long-term. Twitter: @HaynesH

Super Bowl 50 is helping cap off one of the greatest times in sports business for the Bay Area of San Francisco, and at the forefront is Stephanie Martin, who explains what it entails to be entrusted with such a global brand. Martin describes some of the ways in which SB 50 will be able to encapsulate the Bay Area culture, as well as help drive attention throughout the world to the area, as well as some of the methods in which SB 50 has already started to give back to the community. Martin talks about her time helping secure and promote the America's Cup sailing in San Francisco, and the miraculous results to a great finish which gained the attention of the area and the world. Twitter: @skmsail