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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: August, 2015
Aug 7, 2015

The New Jersey Devils are using tickets as a platform to try different ways to sell the in-game experience. VP of Ticket Sales & Service Shawn Doss explains how the new flex package option transcends several past offerings, allowing fans the ability to select games and seating location at different periods, through a reserve account system. Doss talks about the various challenges of selling in the NJ Devils market of Newark, and how some of the misconceptions against Newark turned out to be some of the best advantages. Doss describes his mentality toward selling in general, especially when it comes to gaining face-to-face appointments, as well as creating a relationship structure, to develop a long-term bond with each customer. Twitter: @DossDevils

Aug 5, 2015

Secondary market consolidation is a new trend in sports business, and at the forefront is one of the originators of the online ticket broker site Ticket Monster, Curtis Cheng, who discusses both the benefits and the ideas against the practice. Cheng presents the image of a fractional marketplace where a lot of sports franchises aren't reaching their full potential in terms of reach, and how consolidated practices by brokers can extend as well as enhance the revenue generation possibilities available. Cheng also talks about the practice of short-selling, something that he doesn't believe in, but has an unfortunate history in the secondary market in terms of use by some brokers. Twitter: @Dreamtix

Aug 3, 2015

College athletics is still behind in the data revolution, and Ryan Mosher explains his thoughts on why that's the case. Mosher talks about the various constituencies which do not communicate on campus, and what drives most of them apart in the first place. Mosher discusses how the merging of data, as well as overall implementation of a campus-wide CRM can help all parties involved, in learning who their customers really are, instead of who the campus thinks their customers are.

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