It is a rare, unique and surprisingly fresh approach when sports marketing turns toward the arts world for inspiration. That's what Christian Deleon's tenure at San Diego State Athletic Marketing has been all about, with the adoption of a Banksy-esk art-deco feel to an advertising campaign that cost the department little, yet got their branding throughout the city of San Diego. Deleon shares his passion of developing good, smart and interesting branding opportunities through new media, as well as creating a fun environment at games. Deleon talks about how SDSU honored the passing of its legendary alumni Tony Gwynn, not with a memorial, but with a fantastic week of showcasing exactly what Gywnn meant to SDSU and the San Diego community. Twitter: @SDSUChristian

Jared Frank has edited SEAT Magazine for the Association of Luxury Suite Directors for the past nine years, witnessing changes in the premium market. The ALSD Conference will be its 25th year when it kicks off in San Francisco July 6-9, 2015 and Frank says that some of the best is yet to come. Frank talks about some of the things which have made up the premium space, as well as how the entire industry has developed a feel for luxury seating options. Frank also is very touchy when it comes to the print media, defending its viability vigorously as he puts out a publication with over 100 pages of content quarterly. Frank also shares a few stories about what makes the ALSD a unique family atmosphere, including what happens when a co-worker calls in sick for the first time. Twitter: @JChrstophrFrank

The world of premium sales at the venue level requires a certain type of perspective on prospective client relations, as Mike Guiffre explains. This doesn't just means hitting the phones hard for 100 calls per day, but a data-driven approach with CRM that helps illuminate exactly who the client is, and what their capacity is as well. Guiffre presents the argument for how data analytics is being performed at the sports/venue level, and where it needs to go in order to improve. Some of those steps require less phone skills, and more information on how to deliver that message correctly in the first place. Twitter: @MjGuff