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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 23, 2013

Robert Kingston oversees ticket services for the Sacramento Kings, focusing on sales, customer service and relationships. With Maloof Sports & Entertainment for the past 7 years, Kingston talks about how to keep fans around after the first initial purchase, what NBA teams look for in terms of new prospecting of potential customers, and the development of a sales staff from top to bottom. Kingston discusses identification traits in both customers and complainers, fostering one while not enabling the other.

A companion minicast to this is available exclusively to premium members on the iOS app (available in the Apple App Store). The minicast focuses on "Retention Tips" for sales staff looking to keep customers long term.

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