The NHL's Phoenix Coyotes have undergone a remarkable transformation in a comprehensive sales effort to prove that hockey can work in the desert. The Forum, a first for the podcast, includes the four Coyotes' sales managers, offers up expertise on the ground floor of the franchise. Guests: Nick Myers (Manager of Group Sales), Lindsay Kray (Manager of Customer Service), Justin Brickner (Manager of New Business Development), and Ian Winklmann (Manager of Inside Sales). Each of the guest offers up a unique view of professional and personal growth within a major league franchise, as well as how to break into sports and stay in after someone gets there.