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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 2, 2013

 

Durham Bulls General Manager Mike Birling deals with a 1980s hit movie, a historical minor league club and a new ballpark. Birling talks about promotions within the ballpark, refusing to provide giveaways or heavy discounts to single game customers, in order to protect the valuable price point. Birling also talks about the misconceptions of the duties of a minor league general manager and some of the new revenue streams that are just being realized by each club in the MiLB.

1 Comments
  • six and a half years ago
    Dwight Covington
    Love the Tao of Sports
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