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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 27, 2013

 

Collegiate Consulting Founder Russell Wright started out with a simple third-party sales concept for university athletic departments: while other third party sales focused on the big schools, Collegiate Consulting would try to help the small schools as well. Since opening their doors, Collegiate Consulting has serviced over 300 institutions, conferences, and organizations in 45 starts in the U.S., Canada, and the United Kingdom. Wright talks about selling university athletic departments on sales model concepts and the push-back often felt from change.

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