The Las Vegas Wranglers ECHL team is known for its crazy hockey promotions; they do two midnight games annually. Two of the people behind this trend to give the fans a dose of something different are Todd Hutton (VP of Sales & Marketing) and Matt Langseth (Director of Tickets). And while the rest of Vegas may be considered a "comp city," Hutton and Langseth move a ton of tickets through dynamic promotions, massive group buys and attempt to stay away from giving out a lot of premium items. They even break through the idea that people stop spending right after the holidays and talk about what really attracts fans to their product.
A companion to this podcast is an exclusive minicast for premium subscribers, where Langseth and Hutton talk about "Marketing Minors."