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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 18, 2013

 

The Hops just finished their first Single-A baseball season in Hillsboro, Oregon. Team Vice President and General Manager K.L. Wombacher talks about the decision to move the former Yakima Bears franchise more than 200 miles away, re-branding the team as the Hops. Wombacher talks about the challenges facing the team, as well as how the team’s per caps have exceeded expectations, as well as the Hops’ branding images in terms of merchandising outside of Hillsboro and Oregon. Twitter: @Wombokl

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