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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 12, 2012

 

Jim Weyermann operates one of the newest pro sports franchise operations in the country, The Santa Cruz Warriors, an NBA Development League team. The SC Warriors have a long championship history during the organization’s incarnation as the Dakota Wizards, winning titles in the International Basketball Association (2000-01), The Continental Basketball League (2001-02, 2003-04) and the NBADL Championship (2006-07). Purchased by the Golden State Warriors, the team became the fourth in the NBADL to be fully owned by an NBA franchise. Moving to Santa Cruz in time for the 2012-13 season, the newly-named Warriors have a brand new facility in a public-private partnership, as well as the challenge of building up a fanbase from scratch. Weyermann talks about how his twenty-six years of professional sports experience will help make Santa Cruz the perfect location for a minor league basketball franchise. Twitter: @DLeagueWarriors

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