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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 30, 2013

 

Summer collegiate baseball can either be something that is not made for the paying fan or it can be essentially a minor league with 30 home dates. Mike Lieberman chooses to believe his East Texas Pump Jacks are the latter. Lieberman talks about how the Pump Jacks go about utilizing interns and two full-time staff in order to bring a full minor league experience to the residents of Kilgore, Texas and remain competitive in the Texas Collegiate League. Lieberman discusses why group tickets are key to filling stands with paying customers and his philosophies toward building long-term revenue and fan loyalty while selling out the house. Twitter: @SportsExec13

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