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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 25, 2013

 

Brian Thornton has worked on both athlete and team branding for over 20 years, developing relationship with over 200 active NFL, MLB, and NBA players. His list of clients has included Larry Fitzgerald, Devin Hester, Greg Jennings, Ndamukong Suh, Deion Sanders, Emmitt Smith, Curtis Martin, Rod Woodson, Jairus Byrd, Richard Seymour, Steven Jackson, Justin Verlander, Miguel Cabrera, David Ortiz, Mariano Rivera, Amare Stoudemire, and Dwight Howard. Thornton talks about the personal branding side of the modern athlete, which now extends into the social media ranks to where each athlete is now a media channel for certain endorsement or corporate partnerships. Thornton talks about off-field engagements, time management for an athlete between sponsorships and their seasonal endeavors in their sport, and how to manage strategic partnerships into a cohesive relationship between the player and the brand. Twitter: @BThornton1966

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