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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 20, 2013

 

Being continually sold out of ticket inventory is that “good problem to have” for any franchise, but Joe Cote explains how it can cause some consternation for his fanbase, especially when the perception of being sold out causes patrons to buy off of the secondary market when there are tickets available on the primary market. Cote talks about how the Timbers have embraced the Portland marketplace, establishing a special relationship through a different branding campaign which didn’t use some of the traditional “call to action” methodology and instead focused on showing the Timbers’ fanbase. Cote discusses how he got into the sports business, as well as how the title of vice president means little when it comes to a difference in his performance prior to earning the title.

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