Don’t go calling Mike Briercliffe an expert, because he doesn’t believe there is one in the world of social media. Briercliffe does have advanced knowledge on how to build a cohesive social media strategy, going from the fast lanes of the Twitter down to the medium slow lanes of Facebook & LinkedIn. Briercliffe shares his social media philosophies on what works, what doesn’t in terms of building a social media fanbase, as well as his love for the Liverpool Premier League club. Twitter: @mikejulietbravo