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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 24, 2013

 

If you’ve logged onto a team website, tried to buy tickets and witnessed as beautifully rendered map of the arena, chances are, you’ve used Mike McAdam’s work. Head of Business Development at IOMEDIA, McAdams talks about some of the new ways that patrons are interacting with the team, and how having new online features can result in large revenue streams emerging overnight. McAdams talks about his time in the MLS, as well as how the fundamental understanding of selling tickets with a franchise has helped foster growth in IOMEDIA’s application process from vendor to end user. Twitter; @McAdams18

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