Ashwin Puri joins the podcast to chat about the end of his experience as the Chief Revenue Officer of Cal-Berkeley Athletics and the transition to VP of Strategy and Business Operations at the Oakland Athletics. Puri discusses his time moving from NBA TMBO to Cal in order to start the in-house model for the Pac-12 school in 2012, as well as some of the ways he met the challenge of bureaucracy while building an efficient inside sales model. Puri talks about how the school found creative ways to pay commissions through bonuses and contracts, as well as the opportunity with the Athletics that he couldn't say no to. Twitter: @Ash_Puri