Few people have taken as deep of a dive into the licensing side of sports. Jim Neish talks about his passions, especially on the differential between good branding and actually knowing what you're talking about. Neish talks about how merchandise and logo variations can help or hinder a franchise's revenue success, down to the utter complexity of what colors are used. Neish discusses some of the prevalent attitudes when it comes to building, maintaining and keeping a powerful legacy brand like the Toronto Maple Leafs. Twitter: @JWN16