Only two months on the job at the University of Michigan, and Brian Wagner has been a part of major national news, when three athletic facebook accounts were hacked in the middle of the night. Wagner talks about this incredible story, where spam hackers placed posts through the Michigan athletics facebook accounts, then locked out the entire UM digital team. Wagner reveals how Michigan worked with Facebook's London office, then its Silicon Valley crew, and learned quite a few ways to protect themselves for the future. Wagner also discusses some of his views on social media, especially when having a major college coach with a unique brand in football's Jim Harbaugh, as well as ways that microsites can help establish customer service aspects for the fans attending games or trying to seek out specific information. Twitter: @BrianRWagner