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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 12, 2014

Jesse Zumbro has been a longtime listener to the podcast, so its about time that he came on as a guest. Zumbro has worked for two different minor league baseball teams, both independent and affilated, as well as with the Seattle Supersonics in their last year of existence in the Emerald City in 2008. This includes corporate sales, marketing and ticket sales. Zumbro shares his experiences working for the Sonics, including the hateful exodus of fans when the team was about to leave town, as well as the differences between affiliated and independent minor league baseball.

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