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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Digital Media
May 15, 2013

 

Sean Callanan is focused on the growth of the social media market, especially in the world of sports. Callanan’s Sports Geek is responsible for the development of over 1 million Facebook fans for his clients, helping launch Sports DP at the NBA Draft for the Minnesota Timberwolves and a social presence for the Sydney Thunder, Cricket Australia. Sports Geek is about creating a richer experiences for the ever-demanding fan through digital media, and Callanan talks about some of the ways that teams are attempting to meet that demand head-on. Twitter: @SeanCallanan

Apr 29, 2013

 

The idea of constant content is one of the hallmarks of the NFL Baltimore Raven’s Digital Media division, led by VP Michelle Andres. While this is not common among NFL teams to have so much content going out, Andres talks about the massive benefits of interaction with fans as well as interest growth. Andres discusses the various planning stages of implementing a full week’s worth of content (video, audio, blog posts, facebook, tweets, etc) and how the NFL Draft is one of those “all hands on deck” moments for the entire Digital Media staff.  Twitter: @Ravens

Apr 18, 2013

 

In the 100th episode of the podcast, Troy sits down with social media guru Vykky Hawkins to talk about social platforms and where the entire scope of digital media is headed. Hawkins talks about what are the best, worst things to tweet, how to ensure quality controls even on breaking news that she may know about two days earlier such as a coaching hire, the UA Grumpy Cat Campaign, Trolls, Catfishing and ensuring that there is a true relationship with the Arizona State fan base. Twitter: @VykkyHawkins

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