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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Digital Media
Oct 10, 2014

Ken Myers has presented a credible solution to helping expand the MMA community, through the Fightmatch App. Myers explains his reasons behind the app's creation, as well as how it can help extend both the ability for fighters to find credible fights, as well as the promoters to know who should be fighting. Twitter: @KenneyMyers

 

Oct 8, 2014

Eric Fernandez operates as the managing partner of PCG Digital, focusing his efforts of SportsDesk Media, which may actually revolutionize how data analytics are brought into a franchise. Fernandez talks about the role of analytics, as well as how it can help franchises seek further sponsorship opportunities by capturing fan buying habits. Twitter: @SportsDeskMedia

Sep 19, 2014

For over 15 years, Bryan Bedford has been transforming the way sports content is delivered to fans, teams, coaches and leagues around the world. Throughout his career in the digital sports and entertainment industry, Bedford has launched game-changing technologies in high growth businesses’ including broadcast replay solutions, stadium technology integration, digital networks and of course all things mobile related. Bedford talks about fan engagement at the stadium and how interconnected devices are changing the way we view the sports product live. Twitter: @Bryan_Bedford

Jul 28, 2014

Daniel Pinne has worked in Australian sports for over a decade, helping build communication and social platforms for teams as well as organizations. Pinne shares his knowledge of the Australian sports scene, what they react to, as well as some of the best ways to interact with fans via social media. Twitter: @DanPinne

Jul 18, 2014

Ben Flavel represents one of the most interesting start-ups happening in sports business software, Checkinline, which allows fans to digitally find ways to mark their territory for tickets through an online queuing app. Flavel discusses how the Australian software company has grown to the point of expansion in the United States marketplace, helping Arizona State University determine queuing statuses for students looking to access athletic events. Flavel also covers some of the issues that may stem from the secondary market, and whether brokers can access and corrupt the entire process. Twitter: @NeoCogs

 

Jul 16, 2014

The New Zealand Rugby Union “All Blacks” are one of the most historical teams in all of sport. Known internationally for their high winning percentage, ambassadorship of New Zealand national pride, and “The Haka” war dance prior to each match, the All Blacks are a powerhouse sports brand that are just starting to emerge in the United States scene. David Barton-Ginger handles the All Blacks’ digital channels, and sits down to explain the historical rise of the club, as well as its bright, broad future on the international sports scene. Barton-Ginger also defines “The Haka,” and invites those curious to learn more to go to New Zealand Rugby Union’s official website: www.allblacks.com Twitter: @DBGTweets

Jul 7, 2014

Sports Geek's Sean Callanan is one of the foremost strategists on digital. Having been on the podcast previously, but by Skype, this interview represents the first face-to-face meeting with Callanan, in Melbourne, Australia. Callanan shares his option on all things social, including Facebook, Twitter and those darn Google Hangouts, which he calls YouTube Hangouts with a Google Plus thread attached. Callanan also mentions details on his own podcasts Sports Geek as well as Beers, Blokes & Business. Twitter: @seancallanan

 

Listen to the other part of this "Happy Days" crossover podcast with Sean right here on the Sports Geek Podcast.

Jun 13, 2014

The complex world of television ratings and audience viewership analytics are explained by one of the authorities on the subject, Stephen Master, who oversees the Sports Practice department of The Nielsen Company. In what transforms into an extensive discussion on what makes up viewership as well as what corporate clients are looking at when advertising, Master explains some of the more in-depth components of ratings numbers. Twitter: @StephenMaster13

Jun 6, 2014

The Experience App just won the Best In Sports Technology Award in 2014 by Sports Business Journal. Ben Ackerman comes on the podcast to discuss what the Experience App is, and how it can revolutionize sports revenue in-arena by developing a newer smartphone technology to allow VIP experiences as well as in-game upgrades for fans. This is a new territory for sports business, as in-stadium WiFi capabilities are being established and upgraded, as well as the idea of franchises accepting as much small data information to build customer profiles to sell more to their fans as well as understand fully who their fans truly are. Twitter: @ExpApp

May 30, 2014

Matt Cerrone represents the new frontier of digital media. Formerly an independent blogger with MetsBlog.com, which he grew into a powerhouse brand with over 250 million hits on his site, Cerrone has now entered the big leagues as the Director of Digital at SNY cable television. Cerrone discusses some of the various issues surrounding the blog, podcast and overall digital landscape, where folks mostly misconstrude what it truly takes to generate a lot of hits by building a brand overtime, instead of being an overnight success. Cerrone also talks about his role at SNY, as well as why the talent pool in the world of blogging may be a lot thinner than it was only a few years prior. Twitter: @MatthewCerrone

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