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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Digital Media
Jun 10, 2016

After nearly 7 years as an Assistant Commissioner at the American Association, Mark Hodgkin has struck out on his own while bringing his unique insight into the world of digital media. Hodgkin is quick to point out that he doesn't believe in the expert label for social media, and in fact, runs away from anyone making that claim. Hodgkin shares his vision of providing a great overall brand messaging strategy to an organization's digital channels, and to avoid the habit of platform chasing. Twitter: @Mark_Hodgkin

Mar 18, 2016

A recognized industry thought leader for digital sports in Asia, Maurizo Barbieri dissects some of the different strategic and tactical capabilities across a burgeoning media landscape. Barbieri discusses his drive to build one of the primary resources for Japanese sports fans, with most than 350k users, on LiveSports Japan, and then describes the effort of launching a sports channel for cable and Internet in Singapore, to an OTT audience. Barbieri talks about the channels that lie ahead for traditional media sources in general, with a segmented sports market place, as selective, on-demand tastes grow with consumers worldwide. Twitter: @MGBarbieri

Feb 26, 2016

Finally, Peter Stringer is back on the podcast, previously on Ep. 298, and to have an updated take on some of the digital tools available to sports marketers. Stringer discusses the new Facebook vs. Twitter platform debate, as well as whether Snapchat is actually a social media platform, or a messaging service. Stringer also shares his view of the digital landscape in general, and then talks about his own foray into podcasting, with his Media Masters podcast where he interviewed Amy Jo Martin and Jim Ross. Twitter: @PeterStringer

Feb 19, 2016

Across The Pond, the sports digital revolution is underway, in the form of Seven League's Richard Ayers, who has worked on both the team side with Manchester City and is now one of the leading consultants for sports franchises, such as UEFA, FIFA, UFC, O2, Valencia CF, Juventus, Premier League, Green Bay Packers, Rugby Football Union, Major League Soccer and the England and Wales Cricket Board. Ayers talks about where digital in sports needs to go, and some of the mistakes that digital managers make on social media. Ayers presents a road map toward best practices overall, especially when engaging fans. Twitter: @richardayers

Jan 25, 2016

Mark Fidelman is one of the key commentators on social media activation and "growth hacking." Fidelman talks about his interest in the social media and digital space, as well as some of the more under-utilized ways that teams could be creating activation points with their athletes and brands. Fidelman discusses some of his passions around the sports business segmentation, especially when it comes to generating a lot of interest through social media. Fidelman also shares insight into creating his company, Evolve!, as well as working for Taser as a Section 16 Officer. Twitter: @MarkFidelman

Dec 18, 2015

Isabelle Perreault gave a fantastic digital maturity findings report at during the 2015 S.E.A.T. conference in San Francisco, and this podcast focuses mostly on her report. Specifically, Perreault talks about some of the ways that the industry has yet to adapt to change, and some of the promising features in which executives are turning the corner with their social media and digital culture. Perreault discusses some of the ways that enterprise systems are being implemented, as well as a few shortfalls that are still lacking in innovation. Twitter: @isaperreault1

Click for the digital maturity findings

 

Dec 14, 2015

The advances in livestreaming have allowed consumer accessibility to events that normally were ignored by traditional media outlets. EverSport CEO Wayne Sieve discusses the convergence of how new media and high definition have transformed availability of event broadcasts onto every device imaginable. Sieve talks about the early days of livestreaming, back at Yahoo! in the mid-2000s, prior to leaving and eventually founding his own company, which now helps catapult several college and professional teams into a livestreaming mecca. Sieve paints a picture of where the industry is headed, and how each event can built a following of consumers, based on the increasing availability of the live entertainment product. Twitter: @EverSportTV

Nov 25, 2015

Look no further than Shawn Smith for the digital strategy success of the NBA Development League, where Facebook "likes" and Twitter "followers" for each team and the NBADL are at astronomical highs, outpacing even some major league professional teams around the globe. Smith speaks about the way that engagement goes beyond just a few metrics, and how the NBADL product was pushed out to build a following that would last for decades. Smith talks about some of the ways to understand how digital channels can be used to foster marketing interest, as well as live attendance growth through a constant content approach. Smith also discusses his new consulting company, From The Stretch, and how he is starting to build real digital strategy for each sports client, starting with the Syracuse Chiefs of the International League.

Oct 12, 2015

The global power of social media has helped smaller NCAA Division I conferences equal the playing field, and Steve Chen is one of the key examples of harnessing that power for the 9-school Big West Conference. Chen shares some of the ways in which his role is defined by expanding awareness and attention of specific branding mechanisms, as well as highlighting various individual efforts of student-athletes. Chen talks about some of the pitfalls of having a school that is up to 3-hours behind other schools, but also some of the ways that they are not left behind in media attention by the conference overall. Chen provides examples of his attitude of being willing to help out regardless of the job role, including overseeing ticketing for conference tournaments. Twitter: @BigWestMD

Aug 28, 2015

The National Collegiate Athletics Association (NCAA) fits several ways into the mind of the public and the press. Several of those definitions are not necessarily correct. Dana Thomas represents the NCAA's social media as well as internal online communication traffic, helping define the organization's mission within the scope of relevant topics for its members. Thomas discusses the ways in which the NCAA has attempted to engage with the public, as well as some of the things that they have learned along the way. That includes not responding to every comment left by a social media follower. Thomas also shares some of the ways that the internal web communication have helped clean up some of the committee processes as well as minutes, in order to deliver the most relevant information to its member institutions. Twitter: @NCAADana

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