America East Commissioner Amy Huchthausen is running a Division I non-football conference, but that doesn’t mean that the changing college football landscape hasn’t had an effect on her members. Huchthausen talks about some of the issues surrounding scheduling, conference membership stability, and how Title IX is affected by those decisions. Huchthausen also discusses her thoughts on guiding conference or campus issues, whether it be at the school presidential or athletic director level. Twitter: @AE_Commish
Josh Olerud has transitioned from independent minor league baseball with the Rockford Redhawks to affiliated with the Potomac Nationals. Olerud talks about the differences between promotions in minors as well as the financial impact that stars like Bryce Harper and Stephen Strasburg rehabbing with Potomac can have on the ticket counter. Olerud discusses how Potomac has built its own brand within the Washington National’s footprint despite being so close to the parent club.
Selling NHL hockey in a non-traditional market means focusing on redeveloping your brand, especially during franchise turmoil over ownership issues. Dallas Stars Executive Vice President Brad Alberts talks about the issues surround the team’s bankruptcy and working with season ticket holders as well as the general fan base to ensure the club’s survival in a crowd sports marketplace. Alberts speaks about team investment in the market as well as bringing ownership to the fanbase as well as developing a ticket base. Alberts discusses the role of technology in sales and his time with Legends Sales & Marketing. Twitter: @RiponScorer