Get Premium Access
Info

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
RSS Feed Premium Podcasts
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
2024
March


2019
November
February


2018
September
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October


Categories

All Episodes
Archives
Categories
Premium Episodes
Now displaying: June, 2013
Jun 10, 2013

 

Greg Bennett separates his company, Surgence, with other sales trainers, because he wants some skin in the game with any staff he helps guide. This isn’t just a system, or presentation, but an intensive amount of indepth sales knowledge from Bennett, who implements dynamic new strategies in order to increase profit. Bennett talks about some of the issues he has with the sales training game, as well as some solutions to both staff development and retention. Twitter: @SurgenceTeam

Jun 9, 2013

 

It isn’t just about being good according to Devin Crosby, its about being in the top 20 percent of your department. Crosby, who has served twice as a Deputy Director of Athletics at Towson and Kent State, talks about his role in being second in command of an athletic department. Crosby discusses the mentality of budgets, expectations both personal and professional, and how to build a great career in the world of intercollegiate athletics. Twitter: @DevinLCrosby

Jun 8, 2013

 

Robert Weese starts off the discussion with an examination of what sports organizations can do to improve their B2B sales staff, and ends on a determination of the role of A players amid a sea of B & C players. Its an amazing conversation where the heart of the issue, A players being held back in some cases, has caused massive turnover in sales staffs by their best employees leaving due to C players ruling the roost. Weese goes in-depth into the problematic world where a C player may be the sales manager or supervisor, and ways to ensure that the A players have a reason to stick around. Weese is a sales coach with www.B2Bsalesconnection.com which has been helping executives improve their sales skills online.

Jun 7, 2013

 

Bringing her NBA experience with the Atlanta Hawks to Cleveland State, Carrie Neville talks about how the ticket sales office has transitioned into a full-selling suite. Neville presents several ideas of how CSU’s basketball events are more than just a game, whether that includes concessions, magicians or just fun. Neville discusses her passion for group sales, some of the techniques she uses in order to ensure that the largest group possible comes out, and the great challenge afterward of trying to determine what information aside from the group leader can attained from the rest of those coming. Twitter: @CSU_Vikes

Jun 6, 2013

 

Operating one minor league team would be a normal undertaking, but Mike Ostrowski is responsible for three teams which have overlapping seasons. Ostrowski talks about developing a good sales team, making sure that the brand is extended out, respected, and pushed futher into the community. Ostrowski talks about group tickets, the implementation of dynamic pricing on minor league teams, and the NBADL Canton Charge, which relocated to the Ohio area in 2011.

Jun 5, 2013

 

Idol Sports Marketing is responsible for some of the largest one day non-conference college basketball games in the country. Jon Hines has developed a great strategy of bringing some of the top teams in the nation together to face each other, including Gonzaga’s basketball Comcast Battle In Seattle and the Washington State Cougar basketball Hardwood Classic, both at the Key Arena. Hines talks about the implementation and planning process of putting together such a large event, what it takes to ensure that each ticket that can be sold it, and how he prevents losing the college atmosphere by eliminating some of the higher price point seats in order to allow student sections to exist and thrive. Twitter: @IdolSports

Jun 4, 2013

 

Adam O’Connell has the duality of professional and collegiate experience in ticket sales, which means he can see past the rhetoric, discussing what works and what doesn’t when selling sports tickets. O’Connell talks about his tenure with the Fresno Grizzlies minor league baseball team and the Fresno Falcons junior hockey league team, then expands to what Akron is currently doing to ensure that each fan receives the best customer service in the Ohio area.

Jun 3, 2013

 

Don’t go calling Mike Briercliffe an expert, because he doesn’t believe there is one in the world of social media. Briercliffe does have advanced knowledge on how to build a cohesive social media strategy, going from the fast lanes of the Twitter down to the medium slow lanes of Facebook & LinkedIn. Briercliffe shares his social media philosophies on what works, what doesn’t in terms of building a social media fanbase, as well as his love for the Liverpool Premier League club.  Twitter: @mikejulietbravo

Jun 2, 2013

 

Part 2 of UK Sponsorship Discussions focuses on sports teams’ branding efforts in a changing world of revenues with Two Circles’ Matt Rogan. The discussion centers around some of the ways that a team can brand themselves differently from their competition, and then looks at the UK relegation system compared to the US sports team’s amateur draft and salary cap. An interesting conversation on how to work with a brand that may be 200 years old and what to do when fans affect the brand more than the brand affects the fans. Twitter: @MattRoganSport

Jun 1, 2013

 

Located in Indiana, Juan Garcia shares some of the misconceptions that not only the public, but even the players have about agents. This is an eye-opening account as to what players expect from their representatives, especially when it comes to the player’s personal matters. Garcia talks about the collective bargaining agreement, the NBADL and whether being located in Indiana instead of Chicago, New York or Los Angeles is a hindrance to his agency’s growth. Twitter: @JuanAmg40

« Previous 1 2 3