Get Premium Access
Info

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
RSS Feed Premium Podcasts
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
2024
March


2019
November
February


2018
September
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October


Categories

All Episodes
Archives
Categories
Premium Episodes
Now displaying: Page 72
Jul 4, 2013

 

Jason Taylor loves to talk his passion, which is group sales. Rebooting the Jacksonville Sharks’ group sales efforts for the Arena Football League team, Taylor talks about why group sales matter, and how to increase those 20 ticket group buys into a 200 tickets group buy.  Taylor talks about his original break in sports with the New Jersey Nets organization as part of the inside sales unit, then his time at Muncie as part of PMI College’s out-bound efforts at Ball State University.

Jul 3, 2013

 

One of the major innovators in Sports Digital E-Commerce over the last ten years has been Laura Rozentals. She was part of Major League Baseball’s Advanced Media ticketing system from its implementation, then moved over to the NBA and Turner Sports, before working with Bloomberg Media. Rozentals discusses the various forms of applications with mobile and digital use by consumers, players and coaches, and where the industry is headed, especially in the world of e-commerce revenue streams.

Jul 2, 2013

 

The complexity of leadership is discussed with Jacksonville University Athletic Director Brad Edwards, who brings both administrative and NFL playing experience to the topic, particularly when mentioning his former coach, Joe Gibbs. Edwards broadens the topic to how his leadership skills have developed, especially when dealing with donors, coaches, student athletes, and promises made by previous administrations that he must now fulfill.

Jul 1, 2013

 

John Kuhn talks about how his minor league career was built on learning from the best, that being Mike Veeck. Kuhn discusses how it is more than just sales and promotions in the stands that drives out fans, but also how the experience extends to the bathrooms and concessions stands. Kuhn talks about the differences between affiliated and independent ball, as well as the Fort Myers market, home of the 4:30 buffet.

Jun 30, 2013

 

The evolution of college athletics into the world of building proper sports revenue has been a quick one in the last few years. David Frost talks about how Total Sports Entertainment has helped university athletic departments build out their revenue streams, as well as enhance the fan experience beyond the game play. Frost also talks about how crucial that internships and connects are to getting a job in sports for young professionals.

Jun 29, 2013

 

The complex world of league stadium security is discussed with Evan Dabby, who oversees the operations of the MLS through its league office. Dabby examines some of the best practices that are used to ensure safety and maintain order, as well as how the MLS has succeeded in facilitating its team’s local supporter clubs in order to ensure that its messaging about fan safety are received. Dabby talks about some of the de-escalation practices that the MLS has built into each team’s staff security in order to ensure a pleasant fan experience for each patron. Twitter: @EvanDabbyMLS

Jun 28, 2013

 

Building a crowd isn’t easy, but the Orlando City Lions are doing that in the USL with an MLS launch date in 2015. Kelly Worthen runs a skeleton crew of four full-time employees, trying to develop a crowd in the only outdoor team in Orlando, despite the turbulent weather changes, tourist environment, and a 70,000-seat Citrus Bowl. Worthen talks about how the team achieves a solid price point with its customer base, including using the weather to sell a higher price point in specific areas of the stadium, and developing a great B2B atmosphere for corporate sponsors.

Jun 27, 2013

 

Fan experience is quickly becoming one of the hottest topics in sports business, as teams look to enhance how each customer feels upon a trip to the venue. Ruby Newell-Legner works with several teams and leisure facilities in order to improve every touch point of the customer experience through guest relations, discussing how her 7 Star Service System has increased retention for various teams. Newell-Legner talks about founding her online webinars, The Fan Experience Institute (www.7starservice.com), in order to help mentor those in the sports world at improve the product in the stands and concourses. Twitter: @7StarService

Jun 26, 2013

 

The owner’s box for two minor league clubs is where you’ll find Alan Stein, who has several partners for the Omaha Storm Chasers and Lexington Legends minor league baseball teams. Stein talks about some of the ways that owners involve themselves both on the partnership and team level, as well as how owners can improve their acumen through Minor League Baseball’s instruction.

Jun 25, 2013

 

The discussion of corporation sponsorship activation goes deep with Chris Codington, who examines exactly how to reach the right metrics for business development. Activation from the corporate side doesn’t get talked about as much as it should, but Codington breaks down why businesses spend what they spend on signage, B2B cultivation areas, and other sponsorship activities.

1 « Previous 69 70 71 72 73 74 75 Next » 89