Well, 199 episodes prior, Matt Harper began the journey to record the first episode of the Tao of Sports Podcast on his last day in California before heading up to Eugene, Oregon to begin his role at UO. Now, as the podcast hits its 200th episode, recorded during a blistering hot day in Orlando with the air conditioning shut off in the hotel room, Harper returns to talk about his initial decision to take an chance on doing the podcast, being the first guest and how the podcast has grown since. Harper provides an extensive status update as to his role with the University of Oregon as GM of DuckTix, and whether jumping to a BCS FBS school has changed him or his attitude. Twitter: @MattHarper_UO

Taking foreign sports brands into new markets is a specialty of Fred Popp, who oversees Teamup’s operations in London. Popp discusses how Teamup helped improve the European branding of Under Armor, build a recognizable Al Jazeria football club brand from a gameday crowd of 2,000 to 30,000 fans in the United Arab Emirates, and helped “localize” Arsenal FC during the club’s Asian tour. Popp examines how the perception of sold-out English Football matches isn’t always an accurate depiction and how some of the US sports sales approaches to branding are starting to make their way into the United Kingdom sports landscapes. Twitter: @FredPopp

The Ironman Triathalon isn’t merely a sport, it’s a way of life for most of its athletes. Meg Nolte talks about the relationship between the athletes, Ironman and its corporate sponsors, each who develop a cohesive partnership in order present great events. Nolte also talks about her experience working for ISP, selling college sponsorship as well as her time overseas as a student, which broadened her global perspective on how partnership activation works within different cultures.

The Canadian Broadcast Company’s Sports Division has delivered some of the best quality live entertainment in the world. Christopher Doyle oversees product development for CBC Sports, covering everything from Hockey Night In Canada to the Olympics to the CFL. Doyle discusses how broadcasting platforms have to achieve new activation for their sponsors to consumers who are now using digital means to access content. Doyle also talks about his role in creating the World Fishing Network and ensuring that fishing was presented 24/7 in order to deliver on that brand promise. Twitter: @ChrisDoyle

Understanding the role of a fundraiser while in the ticket office is perfectly fine, but Liz Menne takes it a step further. Originally starting her career in college athletics as a part of the donor management team, Menne now oversees one of the larger college athletic ticket operations in the country. Menne discusses her role in tying donor engagement with ticket operations customer service, her decision to move from her alma mater at the University of Miami to Texas Tech, and whether there are some future opportunities on social media for athletic development opportunities. Twitter: @LMenne

The world of online media platforms extend far beyond the social media buttons asking for a shares on posts. Tariq Ahmad discusses the role of check-ins at stadium, and how the realization of that impact is still in its infancy for most professional sports teams, while others such as the NBA’s Golden State Warriors have used it to their advantage. Ahmad, who also runs a Twitter chat #smsportschat, talks about the importance of social media impressions and how engagement between players and their fan base has started to change sports media forever. Twitter: @Tariq_Ahmad

Canadian sports sponsorship is discussed with Craig Purcell, who has had a heavy influence on sport north of the American border. Purcell has represented organizations such as NFL Canada, SiriusXM Radio, Ottawa Sentators, Buffalo Bulls, Skate Canada and the CFL. Purcell talks about working as president of Insight Sports to help develop the inaugural Buffalo Bills Toronto Series for all suite and corporate partnerships, as well as some of the lessons learned from the experience as a whole.

The sponsorship platforms for sports are changing in a dynamic world of rapid technological innovation. The Marketing Arm’s Bill Glenn talks about some of the ways in which activation may be achieved through these new routes, as well as the digital platforms which exist. This conversation extends into the world of sports business as a whole and how sales experience develops young sports executives. Twitter: @Sponczar

Sacramento Kings VP of Ticket Sales & Service Phil Horn discusses how the last few years of franchise turmoil helped shape the future marketing efforts of the organization, that includes driving ticket sales, revenue and sponsorship at a time when the team's future in Sacramento was uncertain. Horn talks about how the ticket staff dropped from over 50 full time staff members to 15 sales staff at the time of the May sale and some of the challenges of selling out the building to show the NBA that the league made the right decision by keeping the Kings in Sacramento. Twitter: @PhilKingsTix

Charles Lucas talks about some of the factors with the Reno Aces baseball team, and how they are able to draw fans in a continuous, fun environment. The Reno Aces are a franchise success story, because professional baseball in Reno has been a sorted one. Reno has had eight professional baseball teams play in the city since 1947. Once a boomtown before native casinos took away the allure of the Biggest Little City in the World, it is now a different place, especially hit hard by the 2008 economic crash. In 2009, the Tucson Sidewinders became the Reno Aces and started playing Triple A baseball in a brand new ballpark at a time when the local economy had 25 percent unemployment.