The role and legacy of Canadian sports business is a very proud one, but according to Cary Kaplan, the low-key demeanor of those executives in the Great White North often keeps them from being fully recognized down in the United States as leaders. Kaplan discusses marketing and revenue generation theories when it comes to sports teams, as he not only leads a consulting group, but also as president and general manager of the ECHL Brampton Beast. Kaplan discusses engagement of the fan, and the issue of franchises departing too quickly on a fan base. Twitter: @Cary_Cosmos