High level gifting as a sign of customer appreciation is far different than the mass giveaways that happen at the gates in exchange for a ticket. John Ruhlin specializes is crafting the best ways for a franchise or company to show their commitment back to the larger customers within their suite and premium levels. Ruhlin discusses why some of the things that franchises choose to aren't valued, and tend to be regifted, and how to ensure that every gift is quality and treasured by the customer forever. Ruhlin also talks about some of the ways to ensure that the entire process is both unique, as well as continual for each fan involved. Twitter: @Ruhlin