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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 23, 2014

An interview that was original setup to record in North America, was instead recorded in Melbourne, Australia. A.J. Maestas discusses his analytics business model for sports, where fan engagement isn’t just about how much a fan enjoys the in-stadium experience, but also whether they interact with the corporate signage and other sponsorship activities to create activation. All of this comes down to measurements and numbers, and Maestas has quite a few, including some alarming statistics for Major League Baseball with its young audience members. Twitter: @Navigate_Res

 

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