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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 19, 2014

 

Scott Jurgens talks about the challenges facing an FCS powerhouse in Montana State, where the wins on the field are there, but it really takes an additional effort of marketing in order to engage the audience. This doesn’t just include football, as basketball may be a winner, but harder to draw fans to because of the cold weather and the remoteness of Bozeman, Montana. Jurgens expands on the efforts in order to embrace the new culture that is building at MSU, as well as some of the social media and marketing efforts in order to ensure that the stands are packed every home game. Twitter: @ScottJurgens

 

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