Greg Shea has a duality within his position, not only is he in charge of attracting patrons to the Tri-City Storm hockey club, but also to the Viaero Events Center, located in Kearney, Nebraska. Shea talks about some of the issues with building price points, attracting both concert-goers and Storm games. The Viaero Events Center is west of the major city of Grand Island in the state of Nebraska, beyond that point, the state is populated with small towns with few entertainment options. Shea talks about trying to attract folks east of Grand Island to the Viaero Events Center and what challenges the new 15,000 seat Pinnacle Bank Arena in Lincoln will have on drawing people from that area in the future. Twitter: @GregShea2

Blue turf, a nationally-ranked college football team, a rising NCAA Tournament basketball team, and a flood of attendance doesn’t make Matt Beckman’s job any easier. Beckman has to work with the notion of getting fans to return again in case the team starts to lose, and talks about some of the issues surrounding the rising crest of NCAA sports in Boise. Beckman also discusses select-a-seat nights and his time as marketing director at Gonzaga. Twitter: @MattBeckman_

In the nation’s smallest state, Assistant A.D. of Marketing Adam Schemm consistently goes after the largest possible audience for the University of Rhode Island. Schemm talks about the branding challenges that he faced when arriving at Rhode Island, implementing both a new out-bound sales strategy in-house, as well as building a key fan development unit to retain fans once they’re in the building. Schemm discusses the various ways in which Rhode Island’s ticketing system has grown the fan experience both online and physically at the game. Schemm does mention his past with the Milwaukee Brewers, but still would not give up the contents of the secret stadium sauce recipe, even under duress. Twitter: @AdamSchemm

JMI Sports, Inc. may have bridged the gap between professional and college sports revenue streams. Managing Director Mark Tilson talks about the changing landscape of the industry, how every component of revenue can be recalibrated and enhanced. Tilson talks about several issues facing the sports industry, including the blending of the secondary and primary markets, as well as ticket devaluation and other franchise economic causes for concern.

The dynamics of sports marketing and franchise revival are the topics of the day with Trenton Titans co-owner Rich Lisk. Operator of Small Change Marketing as well, Lisk talks about the fan development relationship building that the Trenton Titans had to engage after re-emerging from the ashes of a failed New Jersey Devil’s affiliate experiment. Lisk discusses how ticket sales, rebuilding customer relationships, and leading new employees in the changing world of sport. Twitter: @RPLisk_SCMG

Some of the most dynamic ways to draw an audience come out of the Professional Bull Riders, Inc. Barry McMullin talks some of the ways in which the PBR stays relevant in a fractured traditional media landscape, drawing fans to arenas with a  solid price point strategy. McMullin discusses the difference between PBR fans and others, especially on corporate sponsorship activation. McMullin highlights his time with the NBA and some of the marketing concepts which built the foundation of where he is today.

Ontario Reign Team President Justin Kemp oversees one of the newer ECHL franchises in one of the newest arenas in the country. Situated in Ontario, California on land that used to be a racetrack, the entire footprint has been developed into a dynamic revenue stream, including a mall, car dealerships and arena. Kemp talks about the ability to draw out fans in the local area, some of the sports marketing tactics he employs, and how to achieve great activation for corporate sponsors.

Having the No. 1 selection in the WNBA Draft is never easy, especially when there are three potential game-changers in women’s basketball in that draft class. Phoenix Mercury President/COO Amber Cox talks about the franchise’s top pick as well going after new fans in a constantly changing marketplace. Cox talks about the importance of women’s basketball, how the Mercury’s 2004 No. 1 overall pick, Diana Taurasi, has “street cred with the guys to help the WNBA franchise draw out a continuously strong fan base. Twitter: @MercuryMaven

Australians have a long love affair with the sport of baseball according to Ben Foster. General Manager of the three-year-old Australia Baseball League Down Under, Foster talks about the highs and lows of a sports just feeling its way into economic stability amid various other popular sports vying for Aussie’s attention.  Foster talks about where the ABL has gone, what the future looks like, and how much history the sport of baseball actually has in Oceania. Note: The podcast was recorded amid the Mexico-Diamondbacks game at Salt Fields at Talking Stick during Cactus League Spring Training in March. Expect a little play-by-play by Foster and Troy, especially when Adrian Gonzalez comes up to bat for Mexico. Twitter: @BFosterABL

Ted Santiago is constantly developing new ways to make hockey cool in the desert. That isn’t easy when the team is in Phoenix, which is known as a “paper town” where tickets have notoriously been available to fans without paying for them. Santiago talks about that challenge as the Coyotes have greatly reduced the amount of free tickets per game offered, and some of the methodology behind advertising in general. Santiago discusses the NHL ownership issue, factors in trying to attract new fans to the Phoenix product, and how the entire Coyotes organization has started to gain in-roads in the Arizona marketplace with some challenges still lying ahead.